paradigm/Shift. We change minds.

Effective communication is essential to all business success. Knowledge, targeting, timing and strategies are crucial, but they will fail without the ability to get your point across. The need to persuade, appease, excite, reassure, motivate, deter or otherwise inspire a target audience is common to all business endeavors.

That’s what Paradigm/Shift is all about – the art of skillfully and thoughtfully selecting words and combining them in a way that commands attention, wins respect and shapes opinions that align with your business goals.

Sondra Williamson, the firm's creative force, has more than 25 years' experience writing for lobby and public relations firms, businesses, attorneys, trial consultants, professional groups, educational institutions, and state and national policymakers. Her work has covered a broad spectrum of issues, including business and commerce, criminal justice, economic development, education, energy, engineering, finance, healthcare and pharmaceuticals, insurance, manufacturing, technology, transportation, water and wastewater, and professional sports and entertainment.

Sondra is on call to support you with clear, concise communications, appropriate to your targeted audience and reflecting your personal style.

• Research.
• Complete manuscripts.
• Proofreading and editing.
• Fast turnaround and polished results.